ninetenths.
Web Design
Motion Design
TRAVIS SCOTT CONCEPT
About
This was a self-initiated exploration into how an artist’s digital presence could go beyond a static hub and instead become a living extension of their identity. The concept focused on Travis Scott, an artist whose universe is defined by atmosphere, energy, and spectacle. Our aim was to translate that intensity into a digital experience — dark, layered, and motion-driven. Where most artist sites focus only on utility (tour dates, streaming links, merch), this concept treated the website as part of the brand’s world-building. Typography, motion, and layout worked together to create a space that felt as immersive as a live performance.
Challenge
Most artist websites are static utilities — tour dates, streaming links, merch — functional but forgettable. They rarely capture the character of the artist, let alone the scale of their performance. We asked ourselves: how could a site feel like a stage? How could it carry the same rhythm, energy, and tension that fans experience at a show or during an album launch? The challenge was to design a digital system that didn’t just inform — it performed.
Solution
The solution was a motion-led concept where every section works like part of a setlist. Transitions, layered visuals, and typography were built with rhythm in mind, carrying the tension and release of a live performance. Discography was framed like an evolving backdrop, with album art revealed through motion and texture. Every decision was about balance: clarity as the performance baseline, atmosphere layered on top to immerse. While fictional, the project demonstrates how Ninetenths approaches entertainment brands. It’s not about decoration — it’s about engineering digital systems to perform under pressure: delivering information instantly, carrying identity consistently, and scaling without losing intensity. The result is a concept that feels immersive, disciplined, and true to the world it represents.
