22:44

AMS

Works

01

Garage59

Summer is no longer a season dictated by picture-perfect itineraries or social media trends — it’s a personal experience, defined by what feels right in the moment. Unscripted Summer explores the shift away from curated perfection, celebrating spontaneity, solitude, and the freedom to enjoy summer on one’s own terms.

2025

Garage 59

Design

Motion

Development

02

RSC Collection

Luxury is no longer defined by excess — it’s found in the small, intentional moments that make daily life feel richer. Everyday Indulgence explores the shift towards mindful luxury, where quality, craftsmanship, and authenticity take precedence over extravagance.

2025

Multiple

Design

Development

03

Train with Us

Wellness is more than a routine — it’s a rhythm, a balance between movement and stillness, strength and softness. Mind & Motion explores the intersection of physical and mental well-being, capturing the quiet intensity of mindful practices and the energy of dynamic movement.

2025

Mohammed Afourad

Design

Development

04

Switch Helden

The trail is more than just a path — it’s a journey shaped by every step, every breath of crisp mountain air, and every shared glance between hikers who understand the unspoken bond of the outdoors. Hi-Trek explores the harmony between nature and technology, where rugged landscapes meet sleek, functional gear designed to enhance, not overpower, the experience.

2025

Switch

Design

Motion

Development

05

BULLSEND

A photograph captures a single moment, but a group photo tells a shared story. This series explores the dynamics of human connection through group photography—friends, families, and strangers coming together, frozen in time.

2024

BULLSEND

Design

Development